Consumer behavior
· Mayo and Jarvis model
· Mathieson and Wall TravelBuying behavior
· Woodside and Lysonski (2 types of inputs)
Consumer Behavior Assignment Assignment 2(4)
Girli Vasiljev
HAAGAHELIA University of Applied Sciences
RB1X
12.12.2011
· Moscardo et al. An ActivitiesBased Model of Destination Choice
(Cooper & Gilbert, 2008, p. 5661)
Moscardo et al. model 1996
Moscardo et al. provides a bit different approach to consumer behavior than the
other researchers. He argues that motives can be seen as providing travellers
with expectations for activities and destinations seen as offering activities...