KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
developing the destination results a masstourism. A masstourism is a threat to the
lifequality and the environment of the local people. That is the reason to develop the
tourism destination by a concrete company or public sector agent. The development of
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the tourism destination consists of positioning the destination to an appropriate target
group, as selecting a domestic family tourist as a target group. The needs of family
tourist and masstourist are different.
The development of society is the basis of changing individe's desires, demands and a
new level of expectations raise. The service design is now the answer to the needs of
modern customer who applies for personality, distinctiveness, private and real time
service. That is the reason why the thesis contains so many qualitative reasearches. One
cannot answer to the demand, if the research is not complete. By the trends of service
annaabi.ee 
