KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
concept of Pärnu resort. As a foundation of the research there are some earlier results of
the quantitative researches. But the significant extent of the resort concept is gathered
by interviewing the people. The specific research objective for the thesis was to design a
desirable resort concept that attracts Estonian domestic family tourists.
As a result of the above mentioned analyses the author confirmed that the reasons of the
decrease of visiting Pärnu are short season, masstourism, high prices, low service
quality, the tourism leader's focus on foreign markets, and also low communication of
enterprises and other possibilities amoung Estonian people. The process of solution held
expert of the resort Tiit Kask, six local people and ten Estonian domestic family
tourists.
The historical formation of resorts and spas described the reasons why the world's
searesorts are uncomparable to the Estonian searesorts. While the trend of English
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