The bodyshop
envelopes. To us, there is no other way to work. After all, when you believe in what
you do, you do it better.
2005 is a landmark year for The Body Shop International as after three years of hard
work in strengthening business processes and profitability, we are now focusing on
expanding the brand across the world with a £100 million investment plan. These
expansion plans have been supported by a repositioning of the brand to the masstige
consumer sector (between mass and prestige in the cosmetics market).
This has required a new brand identity, product innovation, a new shop design, the
development of a multi-channel service (The Body Shop At Home and e-commerce)
and compelling values campaigns to ensure we better meet our customers' needs now
and in the future. This repositioning has been underpinned by our commitment to the
wellbeing of our fellow humans and the preservation of the planet which is outlined in
annaabi.ee 
