Consumer behavior
RB1X
12.12.2011
the findings of the researchers and the models created, I still feel that further
research is needed. Every consumer is an individual and I believe that
personality is the most important influence in buying something. And
personality is a difficult phenomenon to measure.
Mascardo et al. focused on the activities, but not always people decide to go
somewhere only based on the activities the destination has to offer. In my case
it was adequate, that is why I chose his model and described my decision
making process according to it.
References Cooper, C. & Gilbert, D. 2008. Tourism Principles and Practice: Chapter 2: Tourism
Consumer behavior. Fourth edition
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