The Theory of Human Motivation
and explained)
Humanism (the human dimension of
psychology)
Transpersonal psychology (hippie
psychology)
Hierarchy of human needs
http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs
D-needs and B-needs
Basic needs (D = deficit)
physiological
safety
beloning
esteem
Higher need (B = being)
self actualization
What a man can be, he must be!
Physiological needs
Homeostasis
oxygen
water
protein
salt, sugar, calcium ...
In Maoist China the most basic need
was belonging
Safety, love and esteem
Stability, structure, order
Community, affection
Status, dignity, reputation
Once the D-needs are satisfied they are
no longer motivating.
Beyond basic needs
What a man can be, he must be!
Self-actualization, being need
Depends on the satisfication of D-needs
Never fully satisfied
Thank you!
Questions?