Turunduse olemus ja kampaaniad kriisi ajal
......................4
1.2 Klassikaline turundusmeetmestik (4 P-d)....................................................................5
1.3 Turunduse juhtimise neli etappi ehk PDCA-mudel.....................................................6
2 TURUNDUSKAMPAANIAD KRIISI AJAL ....................................................................7
2.1 Lojaalsus......................................................................................................................8
2.2 Mainekampaaniad........................................................................................................8
2.3 Emotsionaalsus ............................................................................................................8
2.4 Meedia mix ..................................................................................................................9
KOKKUVÕTE ....................................................................................................................
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