Consumer behavior
Consumer behavior models
Most of the consumer behavior models are based on decision making process and rationality.
Some examples of those models:
· The Wahab, Crampon and Rothfield model of consumer behavior
· The Schmoll model
· Mayo and Jarvis model
· Mathieson and Wall TravelBuying behavior
· Woodside and Lysonski (2 types of inputs)
Consumer Behavior Assignment Assignment 2(4)
Girli Vasiljev
HAAGAHELIA University of Applied Sciences
RB1X
12.12.2011
· Moscardo et al. An ActivitiesBased Model of Destination Choice
(Cooper & Gilbert, 2008, p. 5661)
Moscardo et al. model 1996
Moscardo et al
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