"lifequality" - 1 õppematerjal

KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL

searesorts began Estonia was still a part of the Czarist Russia. The political fluctuation caused the gaps of developing the resort until 1990. It also turned out that the term "resort" and "spa" is used in a quit similar meaning nowadays. According to the basis of the destination marketing the development should held three parts: local community, public and private sector. The non-involving some parts or non- developing the destination results a masstourism. A masstourism is a threat to the lifequality and the environment of the local people. That is the reason to develop the tourism destination by a concrete company or public sector agent. The development of 92 the tourism destination consists of positioning the destination to an appropriate target group, as selecting a domestic family tourist as a target group. The needs of family tourist and masstourist are different.