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Respondents can be a source of error in their own right when they provide incorrect information. 15 This may be unintentional, for instance when a respondent does not understand the question or when a respondent has difficulty remembering an event. But a respondent can also give incorrect information on purpose, for instance when sensitive questions are asked (see also Lensvelt- Mulders, Chapter 23). Measurement errors that originate from the respondent are beyond the control of the researcher. A researcher can only try to minimize respondent errors by making the respondent’s task as easy and as pleasant as possible. In other words, by writing clear questions that respondents are willing to answer. In Chapter 2, Schwarz, Knäuper, Oyserman, and Stich describe how respondents come up with an answer and review the cognitive and communicative processes