any subterfuges about captured codes or a stolen message and exposing the very secret Britain sought to conceal. But the most powerful argument against disclosure of the German plot, with all the attendant difficulties, was that events might make it unnecessary. Relations had been severed between Germany and the United States. American public opinion seemed to be turning increasingly against Germany. Shipping dared not sail; ports were congested; men were laid off; business languished. Bitterness was growing. It seemed only a matter of a short while until the declaration of war. And so the British continued to wait, and to hope. Hall, however, while waiting for events to dictate, did not remain idle. His job was only half done if he merely solved the Zimmermann telegram without making it ready for use by his government. Consequently, he conceived a plan that at one stroke might resolve the three difficulties
do the same: set a meager goal of two pages of writing per day. I had made a mental monster of the book in your hands, and setting the bar low allowed me to do what mattered most: get started each morning. Dr. B. J. Fogg, founder of the Persuasive Technology Lab at Stanford University, wrote his graduate dissertation with a far less aggressive commitment. Even if he came home from a party at 3:00 A.M., he had to write one sentence per day. He nished in record time while classmates languished for years, overwhelmed by the enormity of the task. Understanding this principle, IBM led the computing world in sales for decades. The quotas for its salespeople were the lowest in the industry because management wanted the reps to be unintimidated to do one thing: pick up the phone. Momentum took care of the rest, and quotas were exceeded quarter after quarter. Taking o the pressure in 4HB means doing experiments that are short in duration and not overly inconvenient.
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