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SOTSIAALTURUNDUS JA SOTSIAALSE SEOSEGA TURUNDUS

and Roberto, E. (1989). Social Marketing, strategies for Changing Public Behavior. The Free Press, New York  Thompson, M., & Pringle, H. (2003). Hingega bränd: kuidas sotsiaalseosega turundus kujundab brände (K. Hallik & P. Kurro, tõlge.). Pegasus. (Originaalteos publitseeritud 1999).  Fine, Seymour H. (1990). Social marketing: promoting the causes of public and nonprofit agencies. Allyn and Bacon http://books.google.ee/books?id=dApu0a8- l6MC&pg=PA1&lpg=PA1&dq=Seymour+H. +Fine+university&source=bl&ots=oDRNYs9nlU&sig=Pvv7MU3xaUsA Rgbth7kjmfdS1xQ&hl=et#v=onepage&q=Seymour%20H.%20Fine %20university&f=false  Rogers, E., M. (1962). Diffusion of Innovations. New-York: The Free Press  Communication Yearbook 6. (2012) Ed. Michael Burgoon. Granberg, D. Social Judgment theory. Ptk.10, D. Routledge Publication.  Michaela Zint. Comparing Three Attitude-Behavior Theories for