etc), electronic media (television, radio etc) and the Internet are all part of mass media. Today, mass media can give a person phenomenal exposure and this can result in various effects of the mass media on the society. However, have you paused to think about the pros and cons of mass media? Well, one cannot blame a particular medium because of outside influences. Here, we shall take a look at such advantages and disadvantages of mass media. http://www.buzzle.com By Arjun Kulkarni Pros of Mass Media: · The wide reach offered by mass media is phenomenal. It can target a global audience. · In terms of newspapers and magazines, it can reach a specified target group. Besides, it is easily accessible. For example, the newspaper lands on the doorstep and we have the latest news in our drawing rooms due to the television set. · Certain types of media have a loyal fan following. This would mean that an
" --Charles L. Brock, chairman and CEO of Brock Capital Group; former CFO, COO, and general counsel of Scholastic, Inc.; and former president of the Harvard Law School Association "Outsourcing is no longer just for Fortune 500 companies. Small and mid-sized rms, as well as busy professionals, can outsource their work to increase their productivity and free time for more important commitments. It's time for the world to take advantage of this revolution." -- Vivek Kulkarni, CEO of Brickwork India and former IT secretary of Bangalore; credited as the "techno-bureaucrat" who helped make Bangalore an IT destination in India "Tim is the master! I should know. I followed his rags to riches path and watched him transform himself from competitive ghter to entrepreneur. He tears apart conventional assumptions until he nds a better way." --Dan Partland, Emmy Awardwinning producer of American High and Welcome to the Dollhouse
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