firefighter el bombero shoemaker el zapatero fisherman el pescador singer el cantante gardener el jardinero soldier el soldado grocer el dependiente student el estudiante hair stylist el peluquero surgeon el cirujano jeweler el joyero tailor el sastre journalist el periodista teacher el profesor judge el juez teacher (grade el maestro 15 school) lawyer el abogado typist el mecanógrafo
wealth (Buss & Kenrick, 1998). Used by permission of Dave Caverly and Creators Syndicate, Inc. _ Chapt er 1 WEAPONS OF INFLUENCE READER ' S REPORT 1 . 1 From a Management Doctoral Student A rnan who owns an antique jewelry store in my town tells a story of how he learned the expensive = good lesson of social influence. A friend of his wanted a special birthday present for his fiancee. So, the jeweler picked out a necklace that would have sold in his store for $500 but that he was willing to let his friend have for $250. As soon as he saw it, the friend was enthusiastic about the piece. But when the jeweler quoted the $250 price, the man's face fell, and he began backing away from the deal because he wanted something "really nice" for his intended bride.