3M: AN AMERICAN STAR IN EUROPE
Most of
its customers are other industrial concerns. Its 60,000 products range from medical-imaging
equipment to Scotch tape to abrasives for the car industry. With that unpromising
background, how has the company been so successful?
Täna asub 3M-i peakorter ja paljud laboratooriumid St Pauli linnas Minnesota osariigis.
Enamik tema kliente on teised tööstusettevõtted. Tema 60000 tootevalik algab
meditsiinilistest-kuvaseadmetest, isoleerteibi ja autotööstuses kasutatavate liivapaberiteni
välja. Kuidas on sellise mittelubava taustaga ettevõte olnud nii edukas?
Perpetual innovation Pidev innovatsioon
When asked to explain its own success, 3M begins with technological innovation.
Kui palusime selgitada tema enda edu, alustab 3M tehnoloogilise uuendamisega.
3M is among the 25 companies with the most patents in the world - 11 of the 25 are
Japanese, 10 are American and only four are European. The company spends some 6.5% of