magazine, November, 1959: "The Culture, Psychiatry, and the Written Word." Again, it is electric speed that has revealed the lines of force operating from Western technology in the remotest areas of bush, savannah, and desert. One example is the Bedouin with his battery radio on board the camel. Submerging natives with floods of concepts for which nothing has prepared them is the normal action of all of our technology. But with electric media Western man himself experiences exactly the same inundation as the remote native. We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation. We are as numb in our new electric world as the native involved in our literate and mechanical culture. Electric speed mingles the cultures of prehistory with the dregs of industrial marketeers, the nonliterate with the semiliterate and the postliterate
deliberately n. intention n. intent The machine was left on intentionally. Her action was an indication of her good intentions. intrinsic adj. belonging to the essential nature of adv. intrinsically something Syn. inherent A penny has little intrinsic value. The forests of the Northwest are intrinsically rich in natural resources. inundate v. to flood n. inundation Syn. overwhelm The radio stations were inundated with reports of a severe traffic accident. The foundation experienced an inundation of requests for money. involve v. to become concerned with or connected to adj. involved Syn. include n. involvement She involved herself in many activities to meet new friends. His involvement in right-wing politics is well documented. nominal adj
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