The perfect coffee. That is, to extract and put into solution, the coffee oils and the soluble (and semi-soluble compounds) that are formed when the coffee bean is roasted.18%-22% is the optimum extraction rate for good coffee. Under Extraction occurs when the brewing time is too short and not enough coffee soluble are extracted into solution. This can occur if the water is not hot enough or if the water passes through the ground coffee too quickly. An insipid, thin brew lacking in body and flavour will result. Over Extraction occurs when the water is in contact with the ground coffee for too long and too much of the coffee soluble are extracted than is desirable. A harsh tasting bitter brew will result. Freshness Coffee is best enjoyed as soon as it has been brewed. Oxygen in the atmosphere causes the taste to rapidly deteriorate and the beverage loses its aromatic oils and may soon become sour, flat and lifeless
plain in the following sentiment of the Frenchman Bernard Lam expressed in The Art o f Speaking (London, 1696): 'Tis an effect of the Wisdom of God, who created Man to be happy, that whatever is useful to his conversation (way of life) is agreeable to him . . . because all victual that conduces to nourishment is relishable, whereas other things that cannot be assimulated and be turned into our substance are insipid. A Discourse cannot be pleasant to the Hearer that is not easie to the Speaker; nor can it be easily pronounced unless it be heard with delight. Here is an equilibrium theory of human diet and expression such as even now we are only striving to work out again for media after centuries of fragmentation and specialism. Pope Pius XII was deeply concerned that there be Serious study of the media today. On February 17, 1950, he said:
source of happiness, were within thirty miles of each other. Kitty, to her very material advantage, spent the chief of her time with her two elder sisters. In society so superior to what she had generally known, her improvement was great. She was not of so ungovernable a temper as Lydia; and, removed from the influence of Lydia's example, she became, by proper attention and management, less irritable, less ignorant, and less insipid. From the further disadvantage of Lydia's society she was of course carefully kept, and though Mrs. Wickham frequently invited her to come and stay with her, with the promise of balls and young men, her father would never consent to her going. Mary was the only daughter who remained at home; and she was necessarily drawn from the pursuit of accomplishments by Mrs. Bennet's being quite unable to sit alone. Mary was
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