Consumer behavior
But eventually the image
of the possible activities on the destination was crucial. Lapland had so many
more attractions and activities to offer. We were excited about all the different
activities Lapland safaris were providing. For example they have snowmobile
safari to wilderness, SantaClaus safari, Legend of four winds, huskysafari,
Ride of your life and many more. We decided to go on a ride of our lives,
meaning reindeer safari. These organized safaris are the attributes of the image
of Lapland. That is usually the main reason why tourists go there. So in that
case Moscardo et al.´s model is very accurate by focusing on the activities as
the main factors in decision making process.
annaabi.ee 
