All forms of media
Creating a festive atmosphere, reinforcing information, identifying vaccination teams
Giving short, key messages on schedules, dates, location, basic information (local language
posters).
Reaching many people simultaneously
Reaching rural communities (local radio)
Reaching health workers and urban and peri-urban audiences (radio and TV)
Reaching elites (including politicians and decision-makers) and middle class and their
household help (gardeners, housekeepers, nannies) Facilitating interaction with audiences
Giving detailed explanations
Responding to individual questions or concerns
Providing appropriate messages for people in a variety of circumstances and with different
levels of intention to act
Being understood by all members of the audience (dialect, vocabulary, and/or images)
Saving expenditures (mass media is expensive to produce, and broadcast time may be a huge
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