NAISKLIENDI TARBIMISHARJUMUSTE MUUTUSED RÕIVA- JA ILUTOODETE KATEGOORIAS
female customers, and the prices of products are variable. In the area of clothing
and makeup, customers consider the quality of the product as the most important
aspect when buying a new product, then comes the price and features of the
article. Hair care, however, does not have a monthly cost. The needed purchases
are mainly made from the super- and hypermarkets. Hairdresser’s are visited
accordingly to needs, from which it may be concluded that female consumers
make the best hairdos at home, using simple methods. Women like to follow
hairstyles, which are new and trendy.
As a result of the analysis, some suggestions can be done: Clothing stores should
exhibit products with discount and pay more attention to advertising. Clients’
preferences among the target group should be asked, and following the fashion
should not be so important. Stores selling make-up supplies should expand their
consultants’ knowledge with different trainings. For better presentation of the
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