Infant's flesh will be in season throughout the year, but more plentifully in March, and a little before and after ... that fish are a prolific diet, there are more children born in Roman catholic countries about nine months after Lent than at any other season; therefore, reckoning a year after Lent, the markets will be more glutted than usual, because the number of popish infants is at least three to one in this kingdom (Swift 54). Despite the fact, that British wanted to dispose of the Roman Catholics, they were afraid of the emigrants. According to Swift's A Modest Proposal there are only two options for poor children: they "either turn thieves for want of work, or leave their dear native country to fight for the pretender in Spain" (52). The latter meant to argue
children's pleas for more. So the toy manufacturers are faced with a dilemma: how to keep sales high dur- ing the peak season and, at the same time, retain a healthy demand for toys in the immediately following months. Their difficulty certainly doesn't lie in motivating kids to want more toys after Christmas. The problem lies in motivating postholiday spent-out parents to buy another plaything for their already toy-glutted children. What could the toy companies possibly do to produce that unlikely behavior? Some have tried greatly increased advertising campaigns, others have reduced prices dur- ing the slack period, but neither of those standard sales devices has proved success- ful. Both tactics are costly, and have been ineffective in increasing sales to desired levels. Parents are simply not in a toy-buying mood, and the influences of advertis-
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