Strateegilise juhtimise konspekt
compeditors
o cost focus low-cost compeditive strategy that focuses on a
particular buyer group, product line
segment, or geographic market and
ettempts to serve only this niche to the
exclusin of others
Differentation strategy the ability of a
company or business unit to provide a unique
or superior value to the buyer in terms of
product quality, special featues or after sale
service
Differentation focus concetrates on a
particular buyer group, product line segment
or geographic market to serve the needs of a narrow strategicmarket more
effectively than its compeditors
Requirements for generic competitive strategies:
Eight dimensions of quality:
1. Performance primary operating characteristics, such as a washing machine's
cleaning ability
2
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