Results showed that the Mondays following football victories ranked significantly higher in students apparel with insignia than Mondays following losses. With this study, cross-cultural factors should be considered, since in other cultures, such as in Finland, those university teams and competitions do not exist. Another similar study, involving 173 participants, hypothesized that the pronoun of `'we'' would be used more often after the teams' victory. Experimenters called participants and used campus survey as a cover story. After answering questions, the participants were given feedback, whether good or bad, and this became the IV + the loss or win of the team. Then a critical question about the teams win or loss was asked. The DV was the use of `'we'' pronoun when describing the team's win or loss. Results showed that `'we'' was used more often in the victory condition, especially when the participant was in the `'did poorly in survey'' condition
medical charity dedicated to extending healthy human life. The foundation also o ers the NewOrgan Network for those in need of replacement organs, making it easier to reach out to friends and family for support. Immortality Institute (www.imminst.org) The Immortality Institute is an international not-for- pro t. Its mission is "to conquer the blight of involuntary death." Though I don't love the word blight, I do love the forum on this site, where hundreds of self-experimenters (including published scientists who post pseudonymously) report on surprising results and advances from using experimental supplements, drugs, and other off-label therapies. Snowball (www.fourhourbody.com/snowball) If you think about death too much, life seems too Snowball (www.fourhourbody.com/snowball) If you think about death too much, life seems too goddamn serious. Take a look at this site. It will put things in perspective. Trust me.
or lifestyle. Consequently, those who want us to like them so that we will comply with them can accomplish that purpose by appearing similar to us in a wide vari- ety of ways. Dress is a good example. Several studies have demonstrated that we are more likely to help those who dress like us. In one study, done in the early 1970S when young people tended to dress in either "hippie" or "straight" fashion, experimenters donned hippie or straight attire and asked college students on campus for a dime to make a phone call. When the experimenter was dressed in the same way as the student, the request was granted in more than two-thirds of the instances; when the student and requester were dissimilarly dressed, the dime was provided less than half the time (Emswiller, Deaux, 8{ Willits, 1971). Another experiment showed how automatic our positive response to similar others can be
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