BUSINESS VOCABULARY
2.behavioural segmentation - customer's segmentation which depends on when, why and how often
they buy a particular product
3.demographic segmentation - customer's segmentation which depends on age, occupation and
social class
4.actualisers - successful people who don't mind to spend their money on expensive things they want
and like
5.strugglers - elderly people who are poorer and who have loyalty to familiar brands
6.experiencers - young people who spend a lot of money on their image( clothes, music etc.). they
don't make plans for the future investments
7.believers - conservative people who prefer familiar brands
8.makers - practical family oriented people with practical taste
9.strivers - people who doesn't have much money but who pretend to have such with things they buy
CUSTOMER SATISFACTION
1.customer solution - finding a solution to a customer problem by offering the right combination of
product and service
2
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