Strateegilise juhtimise konspekt
increased globalization
increased employee decision making
Porter's competitive strategies:
low cost strategy the ability of a comnpany or business unit to design,
produce and market comparable product more efficiently that its
compeditors
o cost focus low-cost compeditive strategy that focuses on a
particular buyer group, product line
segment, or geographic market and
ettempts to serve only this niche to the
exclusin of others
Differentation strategy the ability of a
company or business unit to provide a unique
or superior value to the buyer in terms of
product quality, special featues or after sale
service
Differentation focus concetrates on a
particular buyer group, product line segment
or geographic market to serve the needs of a narrow strategicmarket more
effectively than its compeditors
Requirements for generic competitive strategies:
annaabi.ee 
