Such unabashed low regard for some of the biggest reputations - and salaries - in football has been a defining feature of Capello's lengthy career, which ended as a player in 1979 after respectable spells with Roma, Juventus and the national side. Despite immersing himself in management - he spent 15 years running the youth sides of Milan before being plucked from relative obscurity in 1991 to run the first team by the club's owner, Silvio Berlusconi - the Armani-clad coach has deliberately eschewed its social scene and has virtually no friends in football. He once explained: "I made it a rule early in my career. I like my job but not all the things that go on around it." The bespectacled manager did little to dull his image as an accomplished but largely detached technocrat by refusing to follow the example of his predecessors as coach at Juventus by giving his mobile phone number to Turin's sports writers.
Many scholars have argued that the most popular policy position typically centrist attract the parties with respect to the voter's preferences (Greene 2008: 17). Therefore, the dominant party must give up its former positions and re-locate itself to appeal to the widest possible area of voters. United Russia has successfully followed these prescriptions. Very soon after the establishment of the party, United Russia (called Unity Block in 1999) insisted that it eschewed ideology, at least no other than the support for the current president, as the leader of the party, Sergei Shoigu declared: ,,We do not bind ourselves to any narrow ideological direction. We are not ,,centrists", ,,rightists", or ,,leftists". We are a party of consolidation of all healthy forces in society, free of ideological bias" (Colton and McFault 2003: 57-58). Assumedly, in this context, "healthy forces" referred to the support for Putin and his government.
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