NAISKLIENDI TARBIMISHARJUMUSTE MUUTUSED RÕIVA- JA ILUTOODETE KATEGOORIAS
Mõdriku
2012
SUMMARY
Final paper is composed on Changes of consuming habits in category of clothes and
beauty products among female customers. Paper is presented on 54 pages and it
includes one extra. The paper has been appearenced with three charts and 16 graphs.
Beauty has became the keyword of our society and, therefore, everybody tries to
change their appearance close to perfection. Over the years the societal pressure on
women has enourmosly increased. Research is necessary because the last ten years
people have more and wider options. People increasingly give special attention to
their appearence to become more competitive. Research is also needed for beauty
treatment area, service- and sales corporations, who have many competitors in
Estonia, and who needs tips for further survival or accomplishment of company.
The goal of the final paper is to figure out the consumption habits in clothing, makeup
annaabi.ee 
