As consumers, we lie to ourselves every day. We lie to ourselves about what we wear, where we lie, how we vote and what we do at work. Successful marketers are just the providers of stories that consumers choose to believe. This is a book about the psychology of satisfaction. Seth Godin believes that people tell themselves stories and then work hard to make them true. He thinks that people find a remarkable lie that will benefit them, they selfishly tell the lie to others, embellishing it along the way. A good story is where genuine customer staisfaction comes from. But the irony, of course, is that it´s a book about telling the truth. The only way your story will be believed, the only way people will tell themselves the lie you are depending on and the only way your idea will spread is if you tell the truth. He believes marketing is the most of powerful force available to people who want to make change. And with that power will comes responsibility
country. reprehensible. 5 The prisoners shouldn't have 4 Holding back information is often been treated so badly. felt to be more acceptable than telling a lie. 3 2 Caught shoplifting for a second time, John Bates was made to pay 2 Students' own answers a fine. 3 1 embellishing 3 Neglected by the previous 2 deported owners, Felix the cat was given 3 underplaying a nice new home by a couple in 4 sparing the feelings of sb Grinstead. 4 Injured by a falling tree, Mary was 4 Students' own answers driven to hospital by a neighbour. 5 1 O 2 O 3 S 4 O 5 S 6 S
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