Brändi juhtimine eksam konspekt
The
company excels at keeping the brand fresh while maintaining a powerful sense of nostalgia that unites
generations of Coke lovers and reinforces consumers' deep connections to the brand. Also progressing
in the area of corporate citizenship, Coca-Cola gained accolades for its advanced water recovery system
this year and received high ratings for employee diversity and sound workplace policies for LGBT
associates. Coca-Cola has also launched the EKOCYCLE brand, a stand-alone initiative that encourages
recycling and sustainability among consumers through lifestyle products made in part from recycled
material.
2. Apple. simplicity, ease of use, userfocused, fun, memorable&different, innovative, personalisation,
coherency.
3. IBM. Innovative, sustainable.
4. Google. branding is depending on emotional expences. It adds fun and humor. Google tries to humanise
annaabi.ee 
