The bodyshop
persecuted for protesting against Shell and the Nigerian dictatorship over exploitation
in their homeland.
The Body Shop At HomeTM, the direct-selling arm, was launched in the UK in 1994,
Canada in 1995, Australia in 1997, and USA in 2001. It has now rolled out in 48
states in the USA and is set to grow even bigger.
The Body Shop continues to increase its environmental practices. In 2001, The Body
Shop UK region and service centre head offices in Watersmead switched to Ecotricity
providing them with energy from renewable sources. In addition, a number of The
Body Shop® stores have now converted to green electricity while the rest of the
stores are set to follow suit.
Campaign successes include the Against Animal Testing campaign. The campaign led
to a UK-wide ban on animal testing on cosmetic products and ingredients in
November 1998 and led to the largest ever petition (four million signatures) being
delivered to the European Commission in 1996.