Monoloogid
A brand is a name/term/symbol or any other feature that helps to identify sellers goods or services and there
are many things that can cause damage to that.
First of all, the first thing that can cause damage to a brand is price promotions. Price promotions are
discounts and promotions which can cheapen the brands image.
Secondly, brand stretching can cause big damage on brands. It's using a successful brands name to sell other
types of products.
Thirdly, taking a brand downmarket. It's usually done to attract lower-income buyers with the cheaper product
of a certain brand.
In conclusion, The actions that companies usually think will save the brand, most of the time cause a lot of
damage to it
How to make advertisements work?
Advertisement can be a poster on the street, a commercial on TV or any other feature designed to attract
public attention, in order to make advertisements soccessful, the companies have to focuse on some important
factors.
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