THE CAPITALIST NIGER
But unlike Guinness which has been
advertising in the African Sun Times and has done sponsorships of other African events, Heineken has
steadily refused to follow in the footsteps of Guinness. In fact, I had been reliably informed that
Heineken felt that they didn’t have to advertise to the African community for their beer to be continued
to be consumed. As a Capitalist Nigger, I decided that Heineken would not be allowed to get away with
disrespecting our community and not giving back to the community which was giving so much to the
company here in America. I sent a letter to the Heineken U.S.A. importers, in which I told them that
maybe they were not interested in the over 3 million cases of Heineken beer that Africans consume in
America, in which case I will have to start informing the community. Needless to say that Heineken
U.S.A. importers started advertising in the African Sun Times, starting from July 1999.
annaabi.ee 
