often prove very valuable by allowing an individual to decide on a correct course of action without having to analyze carefully and completely each of the other pieces of information in the situation. III The advantage of such shortcut responding lies in its efficiency and econ- omy; by reacting automatically to a usually informative trigger feature, an individual preserves crucial time, energy, and mental capacity. The disad- vantage of such responding lies in its vulnerability to silly and costly mis- takes; by reacting to only a piece of the available information (even a normally predictive piece), an individual increases the chances of error, especially when responding in an automatic, mindless fashion. The chances of error increase even further when other individuals seek to profit by arranging (through ma-
descriptions at retail, which ranged from with an intensity rating of 16.5 given by different packaging types, canned, loose frosted raspberry pop-tarts from the Kellogg wrapped, vacuum packed, and different Company. Higher intensity ratings of 18.0 product descriptors (mild cure, gammon are also given by frosted blueberry pop-tarts cure, honey roast, sugar roast, smoked, and from the Kellogg Company. A major disad- country of origin, British, Danish). vantage with this approach is that the same The sensory profile generated covered products are often not available in Europe, or three areas: appearance, texture, and flavor. even if given the same name, may not relate The resultant map based on a combination of to the same intensity. Generalized Procrustes Analysis and princi- After this initial screening, assessors were
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