major UK rival Wimpy when the parent company bought the Wimpy's brand from its previous owner United Biscuits and re-branded them as Burger King, giving it an even greater presence in that country. While other "Wimpy" locations are still in operation presently, they are now independent from BK and no longer have the presence they once did. In 1997, Grand Metropolitan merged with Guinness to form a company called Diageo. Diageo maintained ownership of BKC until 2001 when Diageo decided to focus solely on their beverage products and divest itself of the chain. By the time of the sale, Burger King's revenues and market share had declined significantly, Burger King had fallen to a near tie for second place with rival Wendy's in the US market for hamburger chain restaurants. For many years leading into the early 2000s Burger King and its various owners plus many of its larger franchises closed many under-performing stores.
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