Consumer behavior
(Cooper & Gilbert, 2008, p. 5661)
Moscardo et al. model 1996
Moscardo et al. provides a bit different approach to consumer behavior than the
other researchers. He argues that motives can be seen as providing travellers
with expectations for activities and destinations seen as offering activities...
Existing destination choice models can be both more destinationspecific and
bring travel motives more clearly into the choice process by including activities
as attributes of destinations (Pearce, 2005, p. 106). Basically he is emphasizing
the role of activities in decision making process.
Decision making process to Rovaniemi
My partner and I decided to go away
for Christmas in 2010
annaabi.ee 
