Thinking Strategically
strategy around them. The company's CSFs include:
lowest fares in the marketplace
competition with bus and automobile transport, rather than other airlines
low overhead costs and a cost-conscious employee culture
low debt-to-equity ratio
lower wages offset by profit sharing plans
friendly, courteous staff with a strong commitment to the organization
high standards of teamwork without rigid job demarcations
quick turnaround times optimizing aircraft usage
Course: Thinking Strategically
Topic: Defining Strategy
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Job Aid
Strategic Positioning
Purpose: Use this Job Aid to reference the types of strategic positioning.