Elamusel põhineva teemapargi arendamine lastega peredele
marketing. It also seemed attractive for the target group to solve everyday situations the
way our ancestors did. The concept of escaping the contemporary busy lifestyle and
technology into peaceful natural environment was welcomed and supported.
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Overall feedback from parents about the theme park was strongly positive, which shows
their interest and existence of demand of such a place. Author suggests, that developers
keep coworking with the target group in the process of developing the products and
involve them in testing the prototypes. Concepts supported in this research should also
be tested by the target group.
Enterprises and organisations is an important target group for Hõbevalge theme park
alongside with families. The next stage of this research should hold the research of
enterprises as a target group. This research should clarify wishes and expectations of the