Majandusteaduskond Ärikorralduse instituut Turunduse õppetool Riina Hallik E-TURUNDUSE ROLLI HINDAMINE TÄNAPÄEVA TURUNDUSPRAKTIKAS Turunduse juhtimise õppeaine teadusartikli kokkuvõte Õppejõud: assistent René Arvola Tallinn 2009 Artiklist Autorid: Coviello, N. E.; Brodie, R. J.; Brookes, R. W.; Palmer, R. A. Ingliskeelne pealkiri Assessing the Role of e-Marketing in Contemporary Marketing Practice Ajakiri Journal of Marketing Management (2003, 19, 857-881) Sissejuhatus Konkreetne artikkel on jätk kaasaegsetele turunduse praktika uuringule, mis teostati 1997. aastal. Autoreid ei ärgitanud uuringut läbi viima siiski mitte turundus üldisemalt, vaid
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Sources The company, which pioneered an advanced cryptographic system during the 1980s, sells products that offer stronger computer security than simple password protection. Known as multifactor authentication, the technology is typically based on an electronic token carried by a user that repeatedly generates a time-based number that must be appended to a password when a user logs in to a computer system. http://www.nytimes.com/2011/03/18/technology/18secure.html?_r=0 Mr. Coviello said that the company's investigation had revealed that the intruder successfully stole digital information from the company that was related to RSA's SecurID two-factor authentication products. He did not give precise details about the nature of the information, but said it could potentially reduce the effectiveness of the system in the face of a "broader attack." The company said that there was currently no indication that the information had been used to attack its customers. http://www
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