"countercultural" - 1 õppematerjal

Backpaking lifestyle

(1991) offers that the more post-traditional and fragmented the context, the more lifestyle choice becomes critical in the (re)constitution of self-identity. Chaney (1996) thus sees lifestyle as the consumption of sets of goods and services in response to a perceived loss of meaning in everyday life. In this latter sense, the aesthetic sign-value of lifestyle consumption becomes politically mobilised and forms a basis for resisting dominant power structures, as seen in the countercultural protests of the 1960s (Binkley, 2004). The ideal of ‘alternative lifestyle’ was then extolled as a break from the past and the constraints of its collective structures. As lifestyle was imbued in this period with a ‘controlled hedonism’ (ibid) focused on styling life 3 around playful leisure consumption rather than work, it comes as no surprise that the cognate