KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL
service. That is the reason why the thesis contains so many qualitative reasearches. One
cannot answer to the demand, if the research is not complete. By the trends of service
design the knowledge gathering about the customers is a continuing process and the
conceps should be tested by prototyping.
Customer oriented organisation structure of the resort needs to respond immediately on
all customer's needs. This cannot be created by a conqrete model because of the
uniqness of every segment. Every segment gives an opportunity to respond on
customer's needs more flexible and emphatic way. The biggest distractions of family
enterprises are Estonian legislation and the little involvement of the local people by
tourism leaders. As a solution of the problem the results of that thesis will be introduced
to Pärnu Town Government.
According to the theoretical sources the most suitable spa type for the segment of
annaabi.ee 
