PSYCHOLOGY PART 1: CORE Biological level of analysis Outline principles that define the biological level of analysis. 1) Behavior can be innate, because it is genetically based. Evolution may play a key role in behavior. 2) Animals may be studied as a means of understanding human behavior. 3) There are biological correlates of behavior. Cognitions, emotions and behaviors are products of the anatomy and physiology of our nervous and endocrine system. Explain how principles of the biological level of analysis may be demonstrated in research. 1) Correlational studies: Study by Buss, who hypothesized that across cultures, men will prefer to marry younger women because of greater reproductive capacity and women will place greater value on a potential mate's earning potential to provide survival advantages
mida ütlen) • SP: hoiak on pilt + suhtumine + tegu • Hoiaku tugevus: veendumusest mõttevälgatuseni (H = püsiv suhtumine?) • Tugeva H tunnused (Krosnick, Pretty, 1995): ajaliselt püsivad, vähemuutlikud, nendega seotud info subjektiivselt olulisem, tugevamalt seotud käitumisega Tricomponent Attitude Model (ABC) – Affect (How I feel about it)plus – Behavioural tendency (Conative), plus – Cognitions (what I think or know) about likely consequences of behaviour Implitsiitsed ja eksplitsiitsed hoiakud Implitsiitsed – automaatne, vahetu reaktsioon. Teadvustamata, ei reflekteeri. Mõõtmisviis: IAT (implicit association test), esimene meeldetulev omadussõna, valida meeldiv. Idee – ajasurve, mis takistab hoiakut filtreerimast. Eksplitsiitsed - kaalutletud hinnang. Arvestatakse norme, sotsiaalset soovitavust, situatsiooni jms.
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