Coca-Cola esitlus
During the first year, sales
averaged only nine servings per day in Atlanta. Today, daily servings of CocaCola beverages
are estimated at 1.8 billion globally.
Before it goes to market, each Coca-Cola product undergoes nearly 450 different tests to
ensure that ingredient and packaging quality meets Company standards.
The Coca-Cola Company has done tons of warmhearted and kind TV-commercials, in order to
attract people to buy their beverage more often. Most of the commercials are shown in
Christmastime and include Santa-Claus.
Coca-Cola has also a lot of campaigns. For example, one campaign is where they type
peoples' names on the bottles and cans. This way people buy Coke more and more, when they
find their name written on the bottle.
In Atlanta, there is even a museum of Coke called The World of Coca-Cola. It was opened in
2007. The museum's main attraction is certainly "The Vault of the Secret Formula", which is
an interactive exhibit on the mystique of the Coca-Cola secret formula
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