● Itis shopping centre(1984) ● is a large shopping mall in the Eastern suburbs ● It is the largest fully enclosed shopping centre in the Nordic countries, with a gross leasable area of 120,300 square metres containing nearly 300 different shops (including about 30 restaurants and cafés) and 3000 parking spaces. Located nearby is also the Itäkeskus metro station. ● The shopping centre is divided into four sections: Pasaasi, Pikku-Bulevardi, Bulevardi, and Piazza ● Fulfilling Customer Needs ● Describe the main attributes of the product ● Link the product attributes to customer needs Cost Analysis ● Indicate the financial advantages for the customer ● Compare quality and price with those of the competition Strengths and Advantages ● Summarize the special features and advantages of the product being introduced Next Steps of Action
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