The Metro – ‘Britain's first urban national newspaper’ (launched in March 1999 in London, now available in 13 cities; one million copies distributed daily) 21. Broadsheets- The main motivation cited for this shift is that commuters prefer papers which they can hold easily on public transport, and it is presumably hoped that other readers will also find the smaller formats more convenient. It remains to be seen how this shake-up will affect the usage of the term "broadsheet". The largest of newspaper formats and is characterized by long vertical pages (typically 22 inches or 560 millimetres). The term derives from types of popular prints usually just of a single sheet, sold on the streets and containing various types of material, from ballads to political satire. 22. Tabloids- a style of journalism that tends to emphasize topics such as sensational crime stories, astrology, gossip columns about the personal lives of celebrities and sports stars,
to improve image-mainet parandama to reach a market-turule jõudma macho-mehelik feminine-naiselik cereal-hommikuhelbed hi-tech-kõrgtehnoloogiline reliable-usaldusväärne offer-pakkumine deal-tehing loyalty-truudus gift-kingitus competitive-konkurentsivõimeline glossy-läikiv mail shot-meili reklaam reply rate-vastuste hulk selling points-müügieelised Newspapers national paper-üleriigiline ajaleht local paper-kohalik ajaleht daily paper-päevaleht broadsheet-kvaliteetleht tabloid-kõmuleht editor-toimetaja columnist-veerukirjutaja proprietor-lehe omanik foreign news-välisuudised fashion-mood review-ülevaade editorial-toimetaja veerg obituaries-järelehüüd entertainment-meelelahutus weather forecast-ilmateade front page-esileht circulation-diraas headline-pealkiri supplement-lisa to describe-kirjeldama to claim responsibility-vastutust võttma to announce-välja kuulutama to appeal-palvega pöörduma kellegi poole
to improve image-mainet parandama to reach a market-turule jõudma macho-mehelik feminine-naiselik cereal-hommikuhelbed hi-tech-kõrgtehnoloogiline reliable-usaldusväärne offer-pakkumine deal-tehing loyalty-truudus gift-kingitus competitive-konkurentsivõimeline glossy-läikiv mail shot-meili reklaam reply rate-vastuste hulk selling points-müügieelised Newspapers national paper-üleriigiline ajaleht local paper-kohalik ajaleht daily paper-päevaleht broadsheet-kvaliteetleht tabloid-kõmuleht editor-toimetaja columnist-veerukirjutaja proprietor-lehe omanik foreign news-välisuudised fashion-mood review-ülevaade editorial-toimetaja veerg obituaries-järelehüüd entertainment-meelelahutus weather forecast-ilmateade front page-esileht circulation-diraas headline-pealkiri supplement-lisa to describe-kirjeldama to claim responsibility-vastutust võttma to announce-välja kuulutama to appeal-palvega pöörduma kellegi poole
Quality papers cater for more sophisticated readers. They contain detailed information and analyses of a wide range of issues. There is little use of colour, and a fairly discreet use of photographs and other illustrations, but they make great use of colour supplements, especially on Sundays when people have time to read more. (The Sunday Times is so big that it takes almost a whole week to read it!) They are usually printed in a larger ''broadsheet'' format. Popular papers are generally cheaper, smaller (tabloid format), and easier to handle. They present news in a more direct way, with large headlines, lots of colour and photos and relatively little in-depth analysis. They often feature games and competitions (where readers can win mouth-watering prizes) and are designed to be read quickly perhaps even flicked through on the way to work. There are a lot of stories about TV and showbiz personalities as
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