as gain a deeper understanding about how business is conducted in the area. In Japan, for example, it is not enough just to speak Japanese; you must also conduct business the Japanese way. Learn what is valued culturally—and what is offensive. SOME HUGE INTERNATIONAL MARKETING FAILURES Pepsodent tried to market its toothpaste in Southeast Asia by claiming that it "whitens your teeth,” before learning that some locals chewed betel nuts to blacken their teeth, a sign of attractiveness in their culture. • The Scandinavian vacuum manufacturer Electrolux didn’t account for a common American colloquialism when marketing their vacuum in the U.S: "Nothing sucks like an Electrolux". • The soft drink Fresca was marketed under that name in Mexico … before the company discovered that ‘fresca’ is a slang term for lesbian in parts of Mexico.
She shared in their attendance on Mrs. Bennet, and was a great comfort to them in their hours of freedom. Their other aunt also visited them frequently, and always, as she said, with the design of cheering and heartening them up--though, as she never came without reporting some fresh instance of Wickham's extravagance or irregularity, she seldom went away without leaving them more dispirited than she found them. All Meryton seemed striving to blacken the man who, but three months before, had been almost an angel of light. He was declared to be in debt to every tradesman in the place, and his intrigues, all honoured with the title of seduction, had been extended into every tradesman's family. Everybody declared that he was the wickedest young man in the world; and everybody began to find out that they had always distrusted the appearance of his goodness. Elizabeth, though she did not credit above half of what was said, believed enough
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