The 4-Hour Body - An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman - Timothy Ferriss
appeared to have happened. When treatment 10 helps after treatments 1 through 9 have failed
to help (my usual experience), it's unlikely to be a placebo e ect. Accidental discoveries cannot
be placebo effects.
My experience has shown that improve-your-life self-experimentation is remarkably
powerful. I wasn't an expert in anything I studied--I'm not a sleep expert, for example--but I
repeatedly found useful cause-and-e ect relationships (breakfast causes early awakening,
axseed oil improves balance, etc.) that the experts had missed. This isn't supposed to happen,
of course, but it made a lot of sense. My self-experimentation had three big advantages over
conventional research done by experts:
1. More power. Self-experiments are far better at determining causality (does X cause Y?) than
conventional experiments. Obviously they're much faster and cheaper. If I have an idea about
how to sleep better, I can test it on myself in a few weeks for free. Conventional sleep