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to become the largest chain in several countries including Mexico and Spain. To assist in its
international expansion, Burger King has established several subsidiaries to develop strategic
partnerships and alliances to expand into new territories; in Europe, Burger King's subsidiary
Burger King Europe GmbH is responsible for the licensing and development of BK franchises
in the that market, Africa and Western Asia. In Asia, the BK AsiaPac, PTE. Ltd. business unit
handles franchising for East Asia, the Asian subcontinent and all Oceanic territories except
Australia.
Over the ten year period starting in 2008, Burger King sees 80% of its market share to be
driven by foreign expansion, particularly in the Asia-Pacific and Indian subcontinent regional
markets. While the TPG-lead group has continued BK's international expansion by
announcing plans to open new franchise locations in Eastern Europe, Africa and the Middle
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