"arlosa" - 1 õppematerjal

Monopoly paper / DeBeers monopol

they sell De Beers diamonds. They call de beers diamonds as the symbol of the love and when other things disappear on this world then diamonds are forever. That is the reason why millions of loved people every year celebrate their love and one important thing there is the diamonds. Also over the ages the DeBeers diamonds are advertised by the famous people like example Marilyn Monroe and Elisabeth Taylor. From 2009 DeBeers output is not been as high as their biggest competitor Arlosa, is this again strategy? On Table 3 we will see that DeBeers output is not as big, but their income is larger than any other diamond company. This is probably due to good advertisement and clever marketing. For most of DeBeers existence they have had a unregulated monopoly situation where they controlled market and they had pure monopoly. For this they used several methods like example: new incomers did not make good profit or did not exist long, because they often