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followed with the phrase Where is your God now?.
Additionally, CP+B created a series new characters like the Subservient Chicken and the faux
nu metal band Coq Roq featured in a series of viral web-based advertisements on sites such as
MySpace and various BK corporate pages to compliment the various television and print
promotional campaigns. One of the more unique promotions that CP+B devised was the
creation of a series of three advergames for the Xbox 360. Featuring company celebrity
spokesman Brooke Burke, the games sold more than 2 million copies, placing them as one of
the top selling games along with an another Xbox 360 hit, Gears of War. These innovative ad
campaigns, coupled with other new promotions and a series of new product introductions,
drew considerable positive and negative attention to BK and helped TPG and its partners
realize about $367 million in dividends.
Derivations