Fordism- not just the a way of manufacturing but a new form of intustrial organisation. Indeed, according to Henry himself, he 'invented the modern age'. His vision was that all his employees could afford his products. He also invented the modern corporation- yet the Ford Motor Company was almsot wholly driven by the needs of production. Finance, marketing, cost accounting, managerial structure, and all the other accoutrements of modern corporations were of little or no intrest to Henry Ford. Henry Ford also regarded himself as a leader of the American people- as indeed were all business people in his eyes. But his belief that he understood the people better than their political leaders is best represented by his claim during prohibition. For Ford, at least early on, the seduction of wages still required its opposite for effective motivation- morality; workers had to be shown how to behave and what to do with
tower, it be in the fire as far as the festival ends. During other times the Light Tower is open to all visitors who wants to enjoy the view from the tower. 6 Rappelling The company Köieronija/Airola Seikluste OÜ offers the possibility of rope descent from the Light Tower of the Tallinn Song Festival Grounds. The adventure starts with putting on the safety accoutrements (climbing belts and helmets), instruction and testing of descent equipment on the stairs of the Light Tower. Then we will go up in the tower and descend from 8, 15, 30 or 40 meters. The adventure lasts for 3 or 4 hours. The price of the rope descent for a group of 10 is 5 000.-, plus 300.- for every additional person. 7 Conclusion